

Item Reviewed: Ichikami shampoo
Price/pack size: S$7.90 for 200ml bottle, $16.90 for 550ml pump bottle
Available at: exclusively at Watsons
Description: Ichikami hair care series is formulated with Rice Premium EX (Yusuru essence, oil and protein originated from rice bran), plus six kinds of pure Japanese Herbal Essences (Belanmcanda, Camellia, Soapberry, Walnut, Sasanqua, Sakura) to nourish, repair and moisturize your hair.
Ichikami shampoo does not contain Silicon, a chemical ingredient that gives an instant result of silky smooth hair, which may also result in hair fall in the long run. Instead, Ichikami makes use of herbal essences to achieve smooth, beautiful and most importantly, healthy hair. Enjoy the refreshing and fruity fragrance of Sakura!
Usage: Wet your hair well and apply proper quantity on your hair. Lather up and massage scalp well. Rinse thoroughly. Apply Ichikami conditioner and/or treatment for better results.
Review: I was excited to use the Ichikami haircare range as I really liked the scent and finally got down to using the shampoo, 1 out of many products I received in the product hamper. However, I was a little disappointed with the packaging. Now, I don’t know if I got a reject bottle but the hinge of the bottle cap broke the first time I opened the bottle. It says a lot to me, and definitely affects my decision to repurchase. Product packaging is important to me as I like my products to be functional and not just look pretty. Having the hinges broken made me wonder if it’s a design fault, or I just happened to get a defect bottle. As mentioned previously, the shampoo lathered up really well despite not having silicons in its formulation. I did, however, notice that I drop a lot more hair than usual while using Ichikami. My hair also felt a little straw-like if I skimped or skipped conditioner. But I persevered and continued using it and slightly 2 weeks later, it was all good. I guess it was the natural process of purging out the silicones in my hair.
It is a must to use the hair conditioner or hair treatment while using the shampoo, as the conditioner & treatment definitely smoothed out the tangles and straw-like feeling. A little lasts a long way with Ichikami as well, I only require one pump of conditioner (whereas I’d usually require 2 pumps for my shoulder length hair). My hair was a lot smoother and softer when I allowed it to dry naturally.
Rating: 3.5/5
Would I buy again: Not sure.. while I like the way it makes my hair feel, I’m divided on the silicon-free stand ( I really don’t care if my hair products are loaded with silicones). Having said that, Ichikami is a good and affordable way to start caring for your hair. If I had to choose, I’d probably repurchase the conditioner & hair treatment pack, but not the shampoo.